St. Louis needs more urban-scaled retail. With the Target opening at Grand and Chouteau the Midtown Neighborhood now has a near perfect example of urban retail.
Target takes up the first floor of a multi-story, mixed use building that stacks housing atop the retail we need so badly. The building is called the Edwin on Grand and it is part of the St. Louis Midtown Redevelopment Corporation rebranding of the area as Prospect Yards, a nod to the turn of the 20th century area west of Grand formerly known as the “Prospect Industrial District”, home to many businesses and an extensive rail yard.
Other developments in this part of town include the Steelcote Lofts and a Top Golf.
This is clearly the most urban Target in the region, by far. The second most urban is the Chippewa and Hampton location where there is available underground parking. The other locations in the region are your typical suburban footprints with massive surface parking lots.
Some highlights we noticed on our first visit: it is bright, open and has a city feel with concrete floors and support beams. There is a full liquor, beer and wine selection. Fresh, frozen and processed food, a CVS pharmacy, makeup, Starbucks ,toiletries, OTC drugs, clothes, shoes, housewares, electronics, toys and board games exist and much more.
There is a nod to Mill Creek Valley with a colorful mural by a local artist Cbabi.
There is a more limited selection that the Hampton Target, but that is okay, the basics are certainly here.
So let’s take a look at what you can expect at the new Midtown Target.
The exterior has a surface parking lot that is landscaped well and has bike racks around back.
The interior:
If I hear one city resident complaining about the “worst parking lot in the world”, the Target in the Brentowood Promenade, my head will explode. You now have two city Target locations to meet your needs, supporting jobs, vibrancy and tax dollars right in our city.
Yay, never thought I’d see the day! Let’s build more mixed use all over the city!
